I received a free sample of Dunkin Donuts Dark Roast Coffee and it was really wonderful. Not a real strong flavor. It was just right. bought some the other day and though I have been using other brands of coffee for a lot of years, this coffee has made me change brands. And I will never go back to the other brands again. Yes it might be a bit more expensive than my other brands were, but it is well worth the price I paid for it. I had a dollar off coupon as well. We do not have a Dunkin Donuts in our town, but still I can now get the coffee from Wal Mart whenever I need it. Thanks Dunkin Donuts for the free sample and the dollar off coupon. I highly recommend this brand to other coffee drinkers. They will really enjoy the taste of this product.